LPL Financial

One of the best kept secrets in the Financial Planning industry has been Linsco-Private Ledger (LPL). Wisely, LPL decided that the concept of remaining a secret did not make good sense when it became clear that the company had a desire to grow the business. LPL, the largest financial planning firm in the United States, contacted dOP who designed the concept for a high-end marketing video.

The video contained shots of LPL's research, data, trading, service and training centers with a final output to DVD and the web. dOP created a cutting edge look with the use of multi-layered graphics and video, Steadicam camera, and aerial footage by helicopter.