DJ Orthopedics

Sometimes businesses aren't certain of the impact new technologies may have on their industry. DJ Orthopedics has been distributing its product material via printed catalogs for years.

In an effort to test new waters, DJ Orthopedics commissioned dOP to create a groundbreaking 3D animation of DJ orthopedic's Defiance 3 brace for a sales conference.

The animation demonstrates how the brace maintains its classical appeal while extending its functionality with features like anti-migration straps, swiveling straps, and swooping thighs. This showcase was presented on DVD and provides an alternative to the conventional physical catalog presentation.