Seltzer Chemical

 

Differentiation among many competitors in the chemical production industry is not easy. Seltzer Chemicals realized the importance of setting itself apart and teamed up with dOP who scripted, shot, edited and produced a marketing video demonstrating the blending and proprietary processes of Seltzer Chemicals.

dOP collaborated with Seltzer to identify areas where the company excelled. This ultimately led to a video containing an emphasis on the importance of laboratory research, which is key to Seltzer's relationships with its clients. In order to maximize the reach of Seltzer's message, dOP created an interactive CD-ROM, DVD and encoded the video for the web.